In a world where we are more conscious about our health than ever, the way we approach our wellness journey has evolved. With the rise of at-home workouts, the demand for personalised experiences has never been higher but the cost and space are barriers to accessing effective training.
I joined Hero (pre-product) to work with a team on defining a proposition and bringing a new product from concept to market.
Full Case Study available upon request.
It's about you
Everyone's fitness journey is unique. Kickstart yours by telling Hero about your lifestyle and goals to start training however it fits you. We fit your lifestyle to help you achieve your fitness goals.
Scan and take action
Hero scans your body and tracks you during workouts so you can get the numbers that matters, the right intensity of workouts and personalised feedback on your progress.
Guidance on every rep
Take a fitness assessment to see where you are in your fitness journey. Personalised guidance during every workout will motivate and show you how your technique evolves over time.
The future hits home
At-home workouts never looked this good. Take things up a notch by screen casting Hero to your TV for an immersive Hero Fitness experience where you can see yourself and perfect the movements.
Credits
Product & Experience Lead
Andrew Devlin
Operation Lead
Brian Snyder
Commercial Lead
Iain Dickson
Bran & Marketing Lead
Nick Simms
FItness & Programming Lead
Simon Greenwood
Technical Lead
Craig
Impact
300%
More super users than anticipated
1x
Innovation Grant Received
1x
Undisclosed Seed Round Raised
Recognition
UKRI x Innovate
Healthy Ageing Innovation Grant
