Immediacy is the norm for the younger generation, where time has become the ultimate luxury. TAG Heuer tapped AKQA to craft the experience that assists every owner in making every moment exceptional.
Working as a cross-functional team we set the vision, designed all features, watch faces, and brought the product to market supporting over 40 languages.
Full Case Study available upon request.
Your Collection
A collection of 30 iconic TAG Heuer watch faces contained in collection cards. Each with its very own story. From the technical nuances to design decisions sparking conversations and educating about TAG Heuer's heritage.
Become a watchmaker
Craft your own watch faces down to the finest detail. Start with a horological reference and choose a dial, metal, luminescence, and highlights. 4,000 possibilities available for you.
Everything you need
All the information from your Android Wear apps is seamlessly integrated into your watch. From fitness data to email notifications, you can keep track of what matters most to you – all within a TAG Heuer watch face.
Functional UI & Visual Centre
Designed as a system supporting iOS, Android, and Android Wear. Ensuring consistency and scalability across platforms.
Credits
Group Creative Director
James Chorley
Group UX Director
Andrew Devlin
UX Director
Nick Swaby
Senior UX Architect
Leslie Quarcoopome
Senior Designer
Gideon Cheok
Associate Designer
Jack Donegan
Recognition
BIMA Awards – Winner
Product and Service Design Craft
Red Dot Award – Winner
Best Luxury Kit
Creative Review – Winner
Best In-Book, Connected Products
Cannes Lions – Shortlisted
Digital Craft
